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The Packaging R&D
Center, a flagship project of the Department of Science
and Technology envisions to strengthen the over-all
competitiveness of Philippine products, thus enhancing
the socio-economic growth of the country.
- The Role
of Packaging in National Development
- Packaging
is the leading edge ingredient in economic
development and sustainability. Trade can
not progress without packaging. It allows
for the orderly and economic distribution
of all products. With the growing population
worldwide, it is a necessity to have more
packages in order to preserve more and to
get more products to new consumers.
- Packaging
is a unique industry as it serves virtually all
industries. More than other goods, products of
the packaging industry face a derived demand:
they are desired not for their own sake, but as
an integral part of the final product. Changing
trends in the market for final products also impose
corresponding changes in the composition and characteristics
of packaging. For developing countries like the
Philippines, it is imperative to be abreast on
the increasing sophistication in packaging to
sustain its position both in the domestic and
export markets.
- Increasing
exports - a strategy towards economic growth.
A major factor leading to creating new markets
for Philippine products is the "added value
concept". With the added-value concept, export
not in bulk as raw material or in semi-processed
form but as consumer products. This obviously
requires new, more sophisticated and competitive
packages.
- Recognition
given to packaging not only as effective marketing
tool to a fast developing retail trade but also
as a systematic means of safe delivery of goods
to the ultimate consumers in sound condition and
minimum cost.
- Raising the
Quality of Life for All Through Better Packaging
- Packaging
is a protector, not only of the product but also
of life itself. Hygiene has improved and deadly
diseases have been contained due to packaging.
- Packaging
has a close connection with our society and economy
and it always changes with changes in society.
As response to busier lifestyle, smaller family
units, need for convenience and environmental
issues, packaging development results to easy
opening devices added to packages which offers
appropriate size choices in environmentally responsible
packs.
- Tamper-evident
closures for drugs, medicines and dangerous products
are also made available to protect the consumers,
specifically the children.
- With
increasing sophistication in packaging technology,
packages through graphic designs, shapes and textures
and embossing are made available for specific
target markets like the aged group and the sight-impaired
consumers.
- WPO
is continually advocating the important role of
packaging in improving the life of the people
as summarized in their theme "Better Quality
of Life through Better Packaging." There
is a positive relationship in the quality of life
achieved by a society and its use of modern packaging.
- The Packaging
R&D Center: Its Role in National Development and
"Economic Growth with Social Equity"
- Food
Supply and Security. High percentage of food
spoilage ranging from 30-50% in the Philippines
is attributed primarily to insufficient packaging,
lack of packaging appreciation, absence of packaging
standards, and limited availability of well-trained
and skilled packaging practitioners. Saving 10%
of these that are wasted or spoiled on the way
to the consumer can surely provide for tens of
thousands of hungry people. Reduction of food
waste/product spoilage at source can be achieved
through a more efficient storing, handling and
distribution system, ---through packaging and
packaging systems designed specifically to respond
to these conditions.
There is a vast potential quantity of products
that can be introduced in the domestic and world
markets with the help of an intelligent approach
by the food processing and packaging industries.
To keep-up with the challenges imposed by the
world market, application of modern and advanced
packaging technologies must be adopted by the
local food processors. Philippine ethnic foods
if properly packaged can be globally competitive.
One good example is the "buko" pie,
which gained entry in the mainstream of the Australian
market. The product is the result of combined
food and packaging technologies.
- Environmental
Protection. As the packaging becomes more
related to the daily life of human beings, the
sociality of packaging has absorbed packaging
attention. These environmental issues include
disposal of waste packaging materials, conservation
of resources and energy and packaging safety.
These issues, however, must be viewed positively
by the concerned environmentalists and packaging
professionals.
It was reported by PIP (1999) that in terms of
volume, 80% of our solid waste are packaging and
thus environmentally responsible packaging is
very important. The packaging industry by conducting
research and development could address the above
problems through the 3R's --- reduce, reuse and
recycle.
Program on environmental issues include rationalization
on the use of packaging, advocacy on waste segregation
aimed towards an environmentally friendly social
system, and development of new packaging technologies
that may be effective in solving environmental
problems.
- Compliance
with Packaging Standards. Compliance with
international standards on packaging is another
issue, which has a direct impact on the competitiveness
of Philippine products globally. It was reported
by the DTI (1997) that one of the causes of detention
of Philippine processed foods in the export market
was due to mislabeling.
Many of the problems related to the manufacture
and use of packaging materials and packages are
connected to the necessity to comply with a rapidly
increasing amount of packaging and labeling including
a large number of environmental laws and regulations
such as eco-labeling. They are usually created
in response to strong demands from the consumers
-not intended as "invisible trade barriers",
even if in practice they often become such barriers
to exporters/packers in developing countries like
the Philippines.
Packaging suppliers and end-users are not aware
of the existing standards on specific packaging
materials and these often times caused the use
of inappropriate application of packaging materials
and eventually product rejection.
- Institutional
Infrastructure for Packaging Development.
There is a need to establish a national packaging
center which will serve as a venue for conducting
packaging research and development, testing,
design, training, information dissemination,
and industrial linkages in packaging technology.
Unlike other countries where packaging centers
have been established several years back,
the Philippines through the DOST has taken
the initiative to put up the Packaging R&D
Center on the year 1999.
- Services
of the Packaging R&D Center
- Research
and Development - cooperative research program
in the areas of food packaging, environmental
protection, development of new materials, industrial
design and equipment design among others;
- Testing
and Other Related Services - capability to perform
physical, chemical, environmental and other specialized
testings to evaluate packaging protection, performance
and compatibility to product. Other services will
include toll packaging, market research, trend
analysis, identification of new product applications,
organization of local and international packaging
exhibitions and conferences;
- Information
- up-to-date information in technical and commercial
development of packaging technology, market trends
and regulations and standards; offers a wide range
of technical reference, journals, patents, regulations
and annual reports of local and international
organizations, trade leaflets, catalogues and
directories;
- Consultancy
and Training - these will include training and
seminars for packaging technology, skills development,
one stop consultancy service and solving technical
problems related to packaging.
- DOST's Commitment
- The
DOST through the leadership of Secretary
Estrella F. Alabastro has committed to
make the visions of the Packaging R&D
Center realized. What the local packaging
industry has dreamed for the last twenty years,
the DOST made this come true. The Secretary
believes the critical role of packaging in
making the Philippine products globally competitive
thus enhancing the socio-economic growth of
the country. Aside from allocating funds for
the Center, through her initiative, she has
already created synergy with the business
sector like the Packaging Institute of the
Philippines (PIP), Philippine Exporters Confederation
(PHILEXPORT), other government agencies and
the learning institutions.
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